Overview of the development of the domestic and foreign pet industry and the opportunities and challenges faced by the pet product industry

 

With the continuous improvement of material living standards, people pay more and more attention to emotional needs, and seek companionship and emotional sustenance by keeping pets. With the expansion of pet breeding scale, people’s consumption demand for pet products, pet food and various pet services continues to increase, and the characteristics of diversified and personalized demand are becoming more and more obvious, which drives the rapid development of the pet industry.
The pet industry has experienced more than a hundred years of development history, and has formed a relatively complete and mature industrial chain, including pet trading, pet products, pet food, pet medical care, pet grooming, pet training and other sub-sectors; among them, the pet product industry It belongs to an important branch of the pet industry, and its main products include pet household leisure products, hygiene and cleaning products, etc.

Overview of the development of the pet industry

The global pet industry sprouted after the British Industrial Revolution, and it started earlier in developed countries, and all links in the industrial chain have developed relatively maturely. At present, the United States is the world’s largest pet consumer market, and Europe and emerging Asian markets are also important pet markets.

(1) American pet market

The pet industry in the United States has a long history of development. It has gone through the process of integration from traditional pet retail stores to comprehensive, large-scale and professional pet sales platforms. At present, the industry chain is quite mature. The U.S. pet market has the characteristics of a large number of pets, high household penetration rate, high per capita pet consumption expenditure, and strong pet demand. It is currently the largest pet market in the world.

In recent years, the scale of the US pet market has continued to expand, and pet consumption expenditure has increased year by year at a relatively stable growth rate. According to data from the American Pet Products Association (APPA), consumer spending in the US pet market will reach US$103.6 billion in 2020, exceeding US$100 billion for the first time, a year-on-year increase of 6.7% over 2019. In the ten years from 2010 to 2020, the market size of the US pet industry has grown from US$48.35 billion to US$103.6 billion, with a compound growth rate of 7.92%.

The prosperity of the American pet market has benefited from comprehensive factors such as its economic development level, material living standards, and social culture. It has shown strong rigid demand so far, and is little affected by the economic cycle. In 2020, affected by the epidemic and other factors, the U.S. GDP will experience negative growth for the first time in ten years, a year-on-year decrease of 2.32% compared with 2019; while the macroeconomic performance is not good, the U.S. pet consumption expenditure still shows an upward trend and maintains a relatively stable growth rate. The growth rate is 6.69% compared with 2019.

The penetration rate of pet households in the United States is relatively high, and the number of pets is relatively large. At present, pets have become an important part of American life. According to APPA data, about 84.9 million households in the United States own pets in 2019, accounting for 67% of the total number of households in the country, and this proportion will continue to rise. In 2021, the proportion of American households with pets is expected to increase to 70%. It can be seen that the popularity of pet culture is relatively high in the United States. Most American families choose to keep pets as companions. Pets play an important role in American families. Under the influence of pet culture, the US pet market has a large base of quantity and scale.

In addition to the high penetration rate of pet households, the US per capita pet consumption expenditure also ranks first in the world. According to public information, in 2019, the per capita consumption expenditure of pet care products in the United States is the only country in the world that exceeds US$150, much higher than the second-ranked United Kingdom. The high per capita consumption expenditure of pets reflects the advanced concept of raising pets and pet consumption habits in American society.

Based on comprehensive factors such as strong pet demand, high household penetration rate, and high per capita pet consumption expenditure, the market size of the US pet industry ranks first in the world and can maintain a stable growth rate. Under the social soil of the prevalence of pet culture and the strong demand for pets, the US pet market continues to undergo industry integration and extension, resulting in many large-scale domestic or cross-border pet product sales platforms, such as integrated e-commerce platforms such as Amazon, Wal-Mart, etc. Comprehensive retailers, pet product retailers such as PETSMART and PETCO, pet product e-commerce platforms such as CHEWY, pet product brands such as CENTRAGARDEN, etc. The above-mentioned large-scale sales platforms have become important sales channels for many pet brands or pet manufacturers, forming product collection and resource integration, and promoting the large-scale development of the pet industry.

(2) European pet market

At present, the scale of the European pet market is showing a steady growth trend, and the sales of pet products are expanding year by year. According to the data of the European Pet Food Industry Federation (FEDIAF), the total consumption of the European pet market in 2020 will reach 43 billion euros, an increase of 5.65% compared with 2019; among them, the sales of pet food in 2020 will be 21.8 billion euros, and the sales of pet products will be 9.2 billion euros. billion euros, and the sales of pet services reached 12 billion euros, an increase compared to 2019.

The household penetration rate of the European pet market is relatively high. According to FEDIAF data, about 88 million households in Europe own pets in 2020, and the penetration rate of pet households is about 38%, which is a growth rate of 3.41% compared with 85 million in 2019. Cats and dogs are still the mainstream of the European pet market. In 2020, Romania and Poland are the countries with the highest pet household penetration rates in Europe, and the household penetration rates of cats and dogs both reached about 42%. The rate also exceeds 40%.

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